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Dave Morin, Co-Founder/CEO Path
Path
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Dave Morin


Co-Founder/CEO, Path


Age:
Years as a CEO:
Tenure: 0
Industry: Software & Technology



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CEO DOSSIER

Dave’s social network Path is based on the ‘Dunbar Number’ concept that human beings can maintain no more than 150 friendships. Despite a focus on close-knit groups, Dave has faced criticism over Path’s privacy policies and its use of user information.

early years
Dave attended the University of Colorado at Boulder and graduated with a degree in economics. He spent several years working at Apple, where he learnt design thinking and marketing. He was one of the early team members at Facebook, and co-created Facebook Platform and Facebook Connect. Dave left the Facebook team in 2010 to develop Path.


As ceo
Dave was one of the Co-founder of Path in 2010, he was also named CEO when the app was initially launched.  In an interview Dave stated that the purpose of the Path app was to allow users to share more information to a select group of family and friends; to aid in this it was set up with a cap on the number of 'friends' a user could have.

In February 2012, Dave issued an apology to users on the Path blog. The apology related to a fault in the 'add friends' feature which had allowed Path to copy the users entire contacts list from their phone. A couple of months later Dave was able to raise around $30m in funding from several well known sources including Richard Branson. Following the announcement of the funding the company was valued at $250m and in September Dave stated that Path's second largest market was in China.

In February 2013, Dave faced further questions over Path's privacy policies and paid $800,000 to the US Federal  Trade Commission in order to settle earlier charges that it had collected data from users address books without permission. The following month Dave was called upon again to defend Path's invitation process after accusations that they were spamming customers. Dave stated that "invites on Path are never sent without a user's consent - any allegations to the contrary are false." At the same time it was announced that Path had grown to 12 million user, with the fastest growing sector being in the US.

In March 2013, Dave announced that the company planned to launch a subscription service later in the year. He did not release details of what the new service would include, but did go on to state that the company would also be focusing on virtual goods as an additional revenue stream. This was followed in April by the news that the Path app would be one of the first to appear on Google Glass; a computer embedded into wearable glasses.

Away from work
Dave sits on the board of directors at Eventbrite, United States Ski and Snowboard Association and the San Francisco Museum of Modern Art. He often speaks at universities, conferences and appears on panels.

He is married to Brit and lives in San Francisco with their dog Pixel; Dave continues to have a passion for skiing, as well as, technology, design, culture and improving society.
He has received several awards of his work and entrepreneurship. These include being named by Fast Company as one of the 100 most creative people in business, in 2009 and being awarded the TechFellow award in 2010, by TechCrunch and the Founders Fund.

In own words
“We’ve learned that if users want to do something, we just want to get out of their way and let them do it.”

“Look at the one-star reviews in the App Store. Making it easier for people to find friends and help them connect on Path is one of our more common requests.”

“The more tools we give people to invite friends, doesn’t mean they will all join. The limit of 150 friends in particular actually encourages a thoughtful sort of curation,” he said.

On Facebook:
“To some extent Timeline does compete with us. They also have groups, lists and a variety of mobile products. They’re doing a lot of different things. We overlap in some ways and in some ways we don’t. There are some things that Path is doing, moving more to quantified-self-type applications, that sets it apart. We spend a lot of time thinking of 150 people or less. So one of the most popular types of path content is sleeping: when people go to bed and wake up.”

On why he created Path:
"Several years ago, I realised that I wasn’t using Facebook to communicate with my then-girlfriend (now wife), my mum or my sister. I wanted to create a network where people could interact on a daily basis with those who really matter to them. So Path was born out of my desire – and my co-founder, Dustin Mierau – to use technology to bring people closer together."

"Mobile is the future where everything is going -- in the mobile world, you're not online or offline, you're just awake or asleep," 

Leadership and philosophy
Dave puts quality over quantity:
”There’s certainly a lot of people who have families so that can be everyone in the world, but since we’re so focused on quality we’re less worried about getting to a billion users, and more focused on a curve that is slow growing and intentional. If FB is a Chevy we’re trying to be like a BMW.”

He believes that good design is central to success;
"We approach everything from a “design first” perspective because if you don’t get the design right, nothing else matters. Great design fades into the background and enables users to experience your product the way you intend. It’s extremely difficult to do simple, contextual design well, but if you make it a priority, you’ll see huge benefits in terms of user engagement."

Our Three Questions
1. Can Path continue to grow and be profitable while keeping each user’s friends network so small?

2. Have the problems with Path's friend invites been dealt with now and do you expect to have any further privacy problems?

3. Will the basic version of your app change when you implement additional paid-for subscription services?

Date Written
11-05-2013
Sources
allthingsd.com
blog.path.com
cnet.com
crunchbase.com
davemorin.com
techcrunch.com
venturevillage.eu
Wall Street Journal
allthingsd.com
blog.path.com
cnet.com
crunchbase.com
davemorin.com
techcrunch.com
venturevillage.eu
Wall Street Journal
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